In 1996, Markus Heckhausen founded the AMPELMANN GmbH. The growing success of the AMPELMANN products, the new distribution structures as well as the brand positioning called for a new legal structure.
Due to the steadily increasing product range, the intensive national and international PR efforts, and the long-standing creative and successful collaboration with the Ampelmann creator, Karl Peglau († 2009), the two former East German icons enjoy a high degree of recognition and have become a well-known and amiable brand.
Meanwhile, thanks to the consistent and effective licensing structure, AMPELMANN® has become a well-established and popular Berlin trademark.
Many other companies and brands like to use the red and green traffic-light icons for their own promotional and advertising purposes. Non-profit organisations, clubs, associations, and federations also enjoy the little Ampelmen for their own communication purposes – in these cases we grant a complimentary use of the AMPELMANN brand.